Busy month for me! So much so, I almost didn't get this out in the two month period. Aside from much work (and travel for work) I spoke at the UXPA group here in Kansas City, another group in Indianapolis, and at UXlink. My next currently-scheduled speaking engagement is not till November, in Suzhou, China but if you want me to come talk to your company or event, tell me about it.

I also wrote my regular column on (mostly) mobile UX for uxMatters, this time on airplane mode. It's great that

If anyone wants to chat individually, I am still open to the regular Skype session with you all, so just tell me and propose a time.

This time around, I actually posted things here as I read them, sometimes with comments. I may do that going forward, so feel free to come back and check it out for the next newsletter.

• https://mobile.slashdot.org/story/16/04/19/1127221/americans-abandoning-wired-home-internet-shows-study Get the original story, comment. Abandoning home internet at all for mobile!!!

• In Mexico, No One's Catching Android for Mobile Ad Impressions Even if you know that globally 85% of people carry Android, or that in the US iOS is flat so Android is growing well past it (about 55% to 45%) how many things still launch on iOS first, or only? And the excuse is that iOS is more worth it. Someone is always trotting out some stat about iOS having more clicks, more responses, more revenue spent, etc. But two problems: One, fanboys. This is all cherrypicked data, and more than once it's what we call a "lie." I mean, they misread the data and misreported, in favor of iOS. Two: The rest of the world is not the US, and there are very few iPhones in much of the world. If that skewed data is true everywhere, it's by user not device, so high end Android picks up the slack. Well, check out this report on mobile ad behavior in Mexico. Android wins, by a landslide. The lesson in Mexico is: advertise on Android. I should also say I am not an Android fan, I am a truth fan and the truth today is Android dominates, in every region, in every sector. When that changes, so will I.

• http://www.google.com/design/spec/usability/accessibility.html#accessibility-principles NEAT

• 5 Essential UX Rules for Dialog Design

• Why we won’t hire you as a UX designer

• http://mrmrs.io/writing/2016/03/23/the-veil-of-ignorance/

• This is What the History of Camera Sales Looks Like with Smartphones Included Ugh, only smartphones.

• https://twitter.com/shoobe01/status/728739147146481664 Interesting on its own, but also: research trumps gut, and reading research properly helps

• http://www.peterme.com/2016/04/13/should-designers-code-fetishizes-tech-over-other-crucial-design-skills/?ref=uxdesignweekly good version of this

• http://blog.invisionapp.com/mobile-ux-user-expectations/ meh. Some good bits I guess

• You want futurism, me to predict what's next? How about no one typing. In, Is China Ready to Ditch Typing? Motherboard reminds us how annoying it is to type in Chinese, and reveals the (supposed) tremendous quality of a voice to text engine Baidu has. Now, talking to your phone all the time has issues, but even a 20% increase in a market like China would change everything. What would you design interfaces for if it wasn't even typing anymore, but talking?

• Hey, mobile designers! You ever slightly worry that they are all killing us? Well the cancer thing has been mythology forever, but this study makes it even more clear there's no risk at all A 29-Year Study Has Found No Link Between Brain Cancer and Cellphones.

• This says all there is to say about why I design the way I do. No pixel perfect anything. Rules, and fluid design for everything.

For a complete index of the monthly newsletters, see http://4ourth.com/wiki/Newsletter

To sign up for 4ourth Mobile Online Training, visit http://4ourth.com/Training/