Welcome to the February newsletter for 4ourth Mobile Online Training. You will get one of these emailed out to you every month or so as long as you stay subscribed. If you want me to change the address, just tell me about it.

This is probably going to occasionally contain minor marketing like if I launch another major product so if you don't want to get them just tell me and I'll remove you from the list. but will mostly be occupied with describing the updates to the training, and the date for the monthly call.

Actually, turnout was so low in January I will simply say instead: If you want to meet and chat about something specific, respond to this with your easiest times of week, and I'll arrange something.

Updates are basically just things I find online which seem relevant. I bookmark them and come back occasionally to update the decks:

• The Demographics of Device Ownership - Even in the lowest penetration segments, practically everyone has a mobile phone. "Some 78% of adults ages 65 and older own a cellphone, compared with 98% of 18- to 29-year-olds. Lower-income adults are less likely to own a cellphone. Rural residents are slightly less likely than urban and suburban residents to have cellphones. Still, nearly nine-in-ten rural residents (87%) have them."

• Why It’s Totally Okay to Use a Hamburger Icon The bad reputation menus have is from mis-use. Continue the principles above and put tertiary items in the menu. Over-populating the tab bar isn’t going to solve the problem a lot of sites and apps are discovering. In Defence of the Hamburger Menu “…this will only be possible if we stop showing off to our friends by “hamburger shaming”, and embrace the plucky icon for what it is, warts and all.” I've added a slide to the lesson, added the above info to the resources, and added a step to the exercises.

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All those decks mentioned are updated, in the PPT and the video if relevant, with the new info. Which, you may now see, is why I don't get to all of them at once. I also am often doing this a bit scattershot, so noticed I still have 2013 stats in there. Trends still hold, but I need to update these. If one in particular annoys you, or you need a number to prove something, just ask and I'll see what newer data I can find.

I also find other things interesting, but haven't always got a place to put them in decks, columns, etc. Here's a few of those:

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