Let's admit I am not likely to do anything good but every two months. I will use the release of my next UXmatters column every two months or so to publish one.

I'll try to actually post things here as I read them, instead of just adding to the backlog.

• In Mexico, No One's Catching Android for Mobile Ad Impressions Even if you know that globally 85% of people carry Android, or that in the US iOS is flat so Android is growing well past it (about 55% to 45%) how many things still launch on iOS first, or only? And the excuse is that iOS is more worth it. Someone is always trotting out some stat about iOS having more clicks, more responses, more revenue spent, etc. But two problems: One, fanboys. This is all cherrypicked data, and more than once it's what we call a "lie." I mean, they misread the data and misreported, in favor of iOS. Two: The rest of the world is not the US, and there are very few iPhones in much of the world. If that skewed data is true everywhere, it's by user not device, so high end Android picks up the slack. Well, check out this report on mobile ad behavior in Mexico. Android wins, by a landslide. The lesson in Mexico is: advertise on Android. I should also say I am not an Android fan, I am a truth fan and the truth today is Android dominates, in every region, in every sector. When that changes, so will I.

• http://www.google.com/design/spec/usability/accessibility.html#accessibility-principles NEAT

• 5 Essential UX Rules for Dialog Design

• Why we won’t hire you as a UX designer

• http://mrmrs.io/writing/2016/03/23/the-veil-of-ignorance/