Differences between revisions 2 and 4 (spanning 2 versions)
Revision 2 as of 2010-11-17 19:24:13
Size: 639
Editor: shoobe01
Comment:
Revision 4 as of 2010-11-17 21:52:38
Size: 1284
Editor: shoobe01
Comment:
Deletions are marked like this. Additions are marked like this.
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Consider Weather Channel, size and placement as best practice - Do not let ads get perceived as part of the page; so alignment, size, backgrounds, etc. - HERE because it should not be addressed as a random widget, but always appear the same place, and often has to be on pretty much every page anyway. Interstitials, and use of ads on things like loading screens. Briefly mention that lots of products are ad supported; without doing this right, the app/site will go out of business. Consider Weather Channel, size and placement as best practice - Do not let ads get perceived as part of the page; so alignment, size, backgrounds, etc. - HERE because it should not be addressed as a random widget, but always appear the same place, and often has to be on pretty much every page anyway. Interstitials, and use of ads on things like loading screens. Briefly mention
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Ads are required... for business needs etc.
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that lots of products are ad supported; without doing this right, the app/site will go out of business.

Should be able to hide, cancel, skip without making the mistake of clicking the ad.

Must not be confused with the content.

Must be always the same place on every screen in the app/site/process.
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Um... not sure..
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Can click it. Should load so that it doesn't ruin the primary process.
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Display in boxes (background, rules)

Offset... if content is left aligned, center or right align the banner.

Do not make banners too large???
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Avoid saying "advertising" -- should be able to communicate this with design. If not, fix the design, don't just waste space with labels.

Consider Weather Channel, size and placement as best practice - Do not let ads get perceived as part of the page; so alignment, size, backgrounds, etc. - HERE because it should not be addressed as a random widget, but always appear the same place, and often has to be on pretty much every page anyway. Interstitials, and use of ads on things like loading screens. Briefly mention

Problem

Ads are required... for business needs etc.

Solution

that lots of products are ad supported; without doing this right, the app/site will go out of business.

Should be able to hide, cancel, skip without making the mistake of clicking the ad.

Must not be confused with the content.

Must be always the same place on every screen in the app/site/process.

Variations

Um... not sure..

Interaction Details

Can click it. Should load so that it doesn't ruin the primary process.

Presentation Details

Display in boxes (background, rules)

Offset... if content is left aligned, center or right align the banner.

Do not make banners too large???

Antipatterns

Avoid saying "advertising" -- should be able to communicate this with design. If not, fix the design, don't just waste space with labels.

Examples

Advertising (last edited 2013-04-10 23:56:05 by localhost)